VUE · LinkedIn carousel · wireframe blackboard

Five carousels · twenty-five slides · one mood

Working wireframe for the VUE LinkedIn carousel campaign. Left column = static slide layout, mood and copy. Right column = per-slide notes: Russian translation, visual proposal, brainstorm, Mobbin-searchable reference tags. Source brief: docs/brief.md.

1080 × 1350 · 4:5 portrait
5 posts · 5 slides each
Dark teal + neon-mint glow
Inter
Primary · LinkedIn

Creative direction

  • Premium · cinematic · enterprise SaaS
  • NYC-focused · data-driven · minimal
  • Dark mode · sapphire / electric blue accents
  • Glassmorphism panels · thin grid systems
  • Branded enterprise storytelling — not educational infographic
  • Core theme: From chaos to clarity
  • VUE feels like: command center · portfolio overview · ops platform

Anti-direction (no-go list)

infographic-carousel stock-cliche startup-flash neumorphism claymorphism cartoon-mascot crypto-bro 3d-blobs gradient-soup emoji-overload comic-fonts rewrite-client-copy

Sacred rules

  • Client copy is frozen — use exact text, no paraphrase
  • Slides carry hook typography only — full copy lives in caption
  • RU translation is mandatory per slide (idiomatic, not literal)
  • Every visual gets a placeholder until the design phase
Post 01 · The Hook / Brand Intro

From flying blind to one source of clarity

Establishes the "flying blind" metaphor and lands VUE as the resolution. Brand-intro carousel — wide audience, no deep regulation language.

Full client caption (LinkedIn post body)

Managing a portfolio of NYC buildings shouldn't feel like flying blind.

Deadlines buried in spreadsheets. Compliance fines hiding in the fine print. Energy data scattered across a dozen logins.

We built VUE to change that.

One platform. Every building. Complete clarity.

Enjoy the VUE. 🌆

#EnergyCompliance #NYC #LocalLaw #LL97 #PropTech #EnjoyTheVUE

P01 · S01 Hook statement 1080 × 1350
Post 01 · 01 / 05
VUE
Full-bleed visual
Cinematic NYC night aerial — Manhattan skyline from elevated angle. Light haze, slight motion blur, neon-mint signal glow under headline.
~ 60–70% of the slide area

Managing a portfolio of NYC buildings shouldn't feel like flying blind.

VUE
#EnjoyTheVUE
P01 · S02 Operational chaos 1080 × 1350
Post 01 · 02 / 05
VUE

Deadlines buried in spreadsheets.
Fines hiding in the fine print.
Data scattered across a dozen logins.

Chaos collage
Stacked screenshot mocks rotated at slight angles: Excel · PDF · login screen · email · alert toast. Cool-grey ghosting, sapphire highlights on key numbers.
~ 12 layers, soft drop shadows, no logos
VUE
#EnjoyTheVUE
P01 · S03 Introducing VUE 1080 × 1350
Post 01 · 03 / 05
VUE

We built VUE to change that.

VUE
EnergyPlus
#EnjoyTheVUE
P01 · S04 Value triplet 1080 × 1350
Post 01 · 04 / 05
VUE

One platform.

Every building.

Complete clarity.

Dashboard glimpse
Faded glass-panel dashboard fragment behind the type — barely visible (10–15% opacity), as a hint of the product.
VUE
#EnjoyTheVUE
P01 · S05 Brand end-card 1080 × 1350
Post 01 · 05 / 05
VUE
Cinematic NYC at dusk
Golden-hour skyline matching Slide 01's aerial — visual bookend. Sapphire-to-mint gradient sky.

Enjoy the VUE. 🌆

VUE
#EnjoyTheVUE
Post 02 · The Pain Point (LL97 angle)

LL97 doesn't care if you're busy

Sharper, regulatory-focused tone. Targets owners aware of LL97 but anxious about exposure. Resolution = portfolio-wide visibility before the deadline.

Full client caption (LinkedIn post body)

NYC's Local Law 97 fines don't care if you're busy.

They don't care if your energy data is late from your utility. They don't care if you have 12 buildings and 3 people managing them.

What if you could see every property's LL97 exposure — all at once — before the deadline hits?

That's exactly what VUE was built for.

Know your risk. Own your compliance. Enjoy the VUE. 🌆

#LL97 #NYCCompliance #EnergyBenchmarking #CoveredBuildings #EnjoyTheVUE

P02 · S01 Fines don't care 1080 × 1350
Post 02 · 01 / 05
LL97

NYC's Local Law 97 fines don't care if you're busy.

Annual penalties · escalating after 2030 · scoped to covered buildings > 25,000 sq ft.
VUE
#LL97
P02 · S02 Pressure + overload 1080 × 1350
Post 02 · 02 / 05
LL97

12 buildings.
3 people.
The deadline doesn't wait.

Pressure visual
Stack of notification toasts / inbox flood / red-flagged calendar. Tight composition. Sapphire on data, rose on overdue.
VUE
#LL97
P02 · S03 Portfolio LL97 view 1080 × 1350
Post 02 · 03 / 05
LL97

See every property's LL97 exposure — all at once.

350 5th Ave
200 Park Ave
1 World Trade
432 Park Ave
11 Madison
285 Madison
28 Liberty
1 Bryant Park
7 World Trade
55 Hudson Yards
100 Wall St
2 Penn Plaza
VUE
#LL97
P02 · S04 Risk dashboard 1080 × 1350
Post 02 · 04 / 05
LL97

That's exactly what VUE was built for.

Hero dashboard mock
KPI strip top (Portfolio LL97 status · Buildings at risk · Penalty exposure). Risk timeline middle. Building list bottom with sortable risk column.
Glassmorphism panels · sapphire data · neon-mint signals
VUE
#LL97
P02 · S05 Know · Own 1080 × 1350
Post 02 · 05 / 05
VUE

Know your risk.

Own your compliance.

Enjoy the VUE. 🌆

VUE
#EnjoyTheVUE
Post 03 · Feature Spotlight (LL84)

From penalty notices to a real-time dashboard

Concrete feature lead. Names LL84 (energy benchmarking), shows the product surface, lands on the promise: no more surprises.

Full client caption (LinkedIn post body)

Every large NYC building has to report its energy use annually under Local Law 84.

Most owners find out they missed something after the penalty notice arrives.

VUE gives property managers a real-time compliance dashboard — submission status, missing data flags, and benchmarking scores — across their entire portfolio, all in one place.

No more surprises. Just clarity.

Enjoy the VUE. 🌆

#LL84 #EnergyBenchmarking #PortfolioManagement #NYCRealEstate #EnjoyTheVUE

P03 · S01 Annual reporting 1080 × 1350
Post 03 · 01 / 05
LL84

Every large NYC building has to report its energy use annually.

Under Local Law 84 · > 25,000 sq ft · annual benchmarking required.
VUE
#LL84
P03 · S02 Penalty notice 1080 × 1350
Post 03 · 02 / 05
LL84

Most owners find out after the penalty notice arrives.

Penalty notice mock
Government-style letter partially open: cold-paper texture, red banner "PENALTY NOTICE", small NYC DOB seal. Mock data, not real fines.
VUE
#LL84
P03 · S03 Real-time dashboard 1080 × 1350
Post 03 · 03 / 05
LL84

A real-time compliance dashboard.

Submission status · missing-data flags · benchmarking scores. Whole portfolio, one place.
Compliance dashboard mock
Three widgets in a row: (1) submission progress "23 / 28 submitted"; (2) missing-data alerts list; (3) ENERGY STAR score distribution chart.
VUE
#LL84
P03 · S04 Benchmarking scores 1080 × 1350
Post 03 · 04 / 05
LL84

Benchmarking scores across the entire portfolio.

Score strip + leaderboard
Top strip: 4 sample buildings with ENERGY STAR scores (89 · 67 · 45 · 92), color-coded. Below: distribution chart or leaderboard list.
VUE
#LL84
P03 · S05 No surprises · just clarity 1080 × 1350
Post 03 · 05 / 05
VUE

No more surprises.

Just clarity.

VUE
#EnjoyTheVUE
Post 04 · Social Proof / Narrative

A property manager's two weeks · returned

Story-driven post. Soft tone, persona-led. Demonstrates outcome through a single believable workflow change. Lands on the brand's purpose.

Full client caption (LinkedIn post body)

A property manager we work with used to spend the first two weeks of every year hunting down ENERGY STAR logins, chasing building engineers for meter data, and hoping nothing slipped through the cracks.

Last week, she opened VUE, saw her entire portfolio's compliance status in one screen, and spent that time on things that actually move the needle.

That's the whole idea.

Enjoy the VUE. 🌆

#PropTech #NYCRealEstate #OperationalExcellence #EnergyCompliance #EnjoyTheVUE

P04 · S01 Story open 1080 × 1350
Post 04 · 01 / 05
Story

Every January, the same two weeks.

A property manager we work with — hunting logins, chasing engineers, hoping nothing slipped through.
Editorial portrait
Soft black-and-white portrait of a property manager at her desk — focused, mid-action. Right-aligned 60%, copy fills left. Not stock-cliche — editorial framing.
VUE
#PropTech
P04 · S02 Manual workflows 1080 × 1350
Post 04 · 02 / 05
Story

ENERGY STAR. Building engineers. Hoping nothing slipped.

Workflow chaos
Desk detail: 20+ browser tabs at top, scattered sticky notes, phone with unread Slack/SMS. Wide-angle, slight tilt. Cold lighting.
VUE
#PropTech
P04 · S03 One screen 1080 × 1350
Post 04 · 03 / 05
Story

Her entire portfolio's compliance status. One screen.

Device + dashboard
Laptop or tablet mockup, slight 3/4 angle, VUE dashboard on screen. Sapphire glow under the device. Background — soft-blurred desk, warm ambient.
VUE
#PropTech
P04 · S04 Operational relief 1080 × 1350
Post 04 · 04 / 05
Story

…and spent that time on things that actually move the needle.

Calm workspace
Same persona, different beat: notebook open with handwritten priorities, coffee, plant, window light. Wide-angle composition. Negative space.
VUE
#PropTech
P04 · S05 That's the whole idea 1080 × 1350
Post 04 · 05 / 05
VUE

That's the whole idea.

Enjoy the VUE. 🌆
VUE
#EnjoyTheVUE
Post 05 · Vision / Big Picture

The laws aren't going away — visibility wins

Macro framing. Names the full regulatory landscape (LL84/97/87/133). Positions VUE as the strategic answer for owners who play the long game.

Full client caption (LinkedIn post body)

NYC's building performance laws aren't going away. They're getting stricter.

LL84. LL97. LL87. LL133. The list grows. The deadlines tighten. The fines compound.

The owners who will come out ahead aren't the ones who scramble every spring. They're the ones who have a clear, year-round view of where they stand.

That's why we built VUE.

Your portfolio. Your compliance. Your power.

Enjoy the VUE. 🌆

#NYCLocalLaw #BuildingPerformance #LL97 #LL84 #RealEstate #Sustainability #EnjoyTheVUE

P05 · S01 Laws aren't going away 1080 × 1350
Post 05 · 01 / 05
Vision
Cinematic skyline
Manhattan skyline, low angle, looking up at City Hall or DOB government building. Dramatic sky — stormy or pre-dawn. Sense of permanence.

NYC's building performance laws aren't going away.

VUE
#NYCLocalLaw
P05 · S02 LL84 · 97 · 87 · 133 1080 × 1350
Post 05 · 02 / 05
Vision

The list grows.

LL84 Annual energy + water benchmarking
LL97 Carbon emission limits + escalating fines
LL87 Energy audits + retro-commissioning
LL133 Building data disclosure
VUE
#BuildingPerformance
P05 · S03 Year-round view 1080 × 1350
Post 05 · 03 / 05
Vision

The owners who come out ahead have a clear, year-round view.

Year-round timeline
12-month horizontal band with status markers across the year. Calm sapphire baseline, neon-mint deadline pins.
VUE
#BuildingPerformance
P05 · S04 Operational oversight 1080 × 1350
Post 05 · 04 / 05
Vision

That's why we built VUE.

Year-round operational oversight. Built for owners who play the long game.
Command-center dashboard
Full-bleed dashboard: portfolio map, year calendar with deadline pins, real-time risk feed. War-room aesthetic. Heavy use of neon-mint signal accents.
VUE
#BuildingPerformance
P05 · S05 Your portfolio · compliance · power 1080 × 1350
Post 05 · 05 / 05
VUE

Your portfolio.

Your compliance.

Your power.

Enjoy the VUE. 🌆
VUE
#EnjoyTheVUE